Cold Plunging Isn’t Just a Trend—It’s a Tool. Especially for Women.

At the ness, we believe wellness should be grounded in both intuition and science—and that includes how we approach recovery. Our in-studio cold plunge isn’t just a buzzy amenity. It’s a powerful ritual to reset your nervous system, elevate your mood, and support long-term health—especially for women, when used intentionally.

Lately, there’s been a swirl of confusion around whether cold exposure is “safe” or “beneficial” for women. But the latest research makes one thing clear: women are not too sensitive for cold plunging.

What’s needed is personalization—not avoidance.

The truth is, your cycle, stress levels, and individual physiology can all impact how you experience and benefit from cold exposure. That doesn’t mean you need to skip it—it means you get to tune in and tailor it. For example, during the first half of your cycle (the follicular phase), you may feel more resilient and ready for longer plunges. During the luteal phase (leading up to your period), your body may respond better to shorter dips or even just a cold rinse. Both can be effective. What matters most is consistency and listening inward.

And here’s another myth worth busting: colder doesn’t always mean better. Research shows that water around 59°F (15°C) can still yield profound health benefits—no need to push for extremes. Think of cold plunging less like a punishment and more like a practice of nervous system training and energetic reset.

So why do it? The benefits stack up fast:

• Boosted Mood: Cold exposure stimulates dopamine and norepinephrine, lifting energy and enhancing mental clarity.
• Improved Metabolism: It activates brown fat, which helps regulate blood sugar and burn calories more efficiently.
• Stress Resilience: Over time, your body becomes more adept at handling physical and mental stressors.
• Hormonal Support: From PMS to menopause, regular cold exposure may help regulate mood swings, hot flashes, and more.

At the ness, our plunge experience is designed to meet you where you are. Whether you’re looking for a 30-second dip to recalibrate between meetings or building toward a longer immersion, our team is here to guide and support your practice.

We pair our cold plunge with other recovery offerings—from infrared sauna to movement and breathwork—so you can craft a wellness ritual that truly works for you. No biohacking. No ego. Just evidence-based tools to help you feel like yourself, again.

Ready to reset? Book your plunge at the ness and explore what’s possible when you meet the cold with curiosity, not fear.

Inspired by emerging research from the Søberg Institute on cold exposure and women’s health.